Let's See If Obama Really Gets It ..

25. January 2011

When Obama tried one of his feeble attempts at defending his policies, just after the election, he was shouted down by the opposition who said that he still does not "get it". Well, I agree about the not getting it part, but obviously I do NOT agree about what he does not get. If he's really serious about getting re-elected then there are a few overdue statements he has to make during the state of the union today. I agree this is not the place for political campaigning, but it is the place to talk about his past record and it is his last chance to set it straight.

1) Refute "Spending Binge" Allegations Strongly and Defend Smart Government Spending and Investments
   i) Stimulus spending was necessary and a verycarefully planned investment, which worked beyond epxectations, and not doing it may have led to economic devastation of horrifying proportions.
  ii) Without goverment investments America would not be the country it is. You think if Eisenhower had decided that "spend as you go"is the only option, we would still not be able to drive across the country by car
  iii) Overriding Republican focus on deficits is plain wrong in a weak economy. The focus should be on reviving the economy and creating more jobs

 2) Convince Listeners That a Focus On "Jobs and Economy" Was Always His Priority And Will Continue To Be
    i) Continuing from the point above, if he had heeded republican advise and not gone for stimulus spending, not only would the financial markets have been destroyed by now, we would have 3.3 million more people unemployed. The stimulus not only resulted in more jobs, but it also included many smart investments which have paid off stupendous returns, such as General Motors and Citibank
    ii) The healthcare plan was not a "distraction" like it was made out to be. It is very much linked to the economy and jobs

3) Convince Listeners That "Deficit Management" Is Always On His Mind, And How Republican/Tea Party Policies Actually Increase The Deficits

4) Continue From Above and Provide Compelling Points of Healthcare package again, Specifically How it Reduces the Deficits

5) Advise Listeners That He is Willing To Work With Opposition But It Is Also Their Duty To Offer Specific Counter Proposals Instead of Just Saying "No"

I will try to complete this article soon, but a lot of fillers can be extracted from one of my previous articles here.

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The Biggest Mistake that Obama Made ... It's Not The Tax Cut Deal

15. December 2010

Let’s stop focusing on the intricacies of the tax cut package for a while. Obama’s mistake all along has not been any of his policies, in fact he has probably done the best that you could hope for by any president. Right from his first six months when he pulled out all stops to revive a dangerously tottering economy (and was successful) by passing an superbly crafted stimulus package, despite the howls from the tea party poopers. His admin came up with innovative ideas like cash for clunkers and housing tax credit to try various methods to provide a boost for the economy and all their efforts did work spectacularly as the economy starting going into growth mode within a year of his taking office and the stock market doubled since the passing of the stimulus package. Most Americans cannot even begin to fathom what the situation would be if Obama hadn’t taken the right steps to revive confidence in the financial markets and institutions.

 

But, he failed to defend it aggressively when the opposition tried to cover up the progress that he had made and tried to knock him down along with the economy by scaremongering on deficits and national debt. He failed to defend the healthcare package enough, which was a mixed bag but definitely a step in the right direction as something had to be done about the rising premiums. He didn’t fight the misleading distortions fabricated by the tea party that the stimulus package was a bailout and he didn’t castigate them for talking down the economy by haring on their ‘out of the blue’ and ill-timed concern for deficits (when the economy is in a depression? Common!).

 

Maybe his thinking was that it would be best as president to stay out of mudfights and be ‘presidential’. Alternatively, maybe he thought that it would be best to if the congress is divided, as it would put some of the blame on the republicans and force them to walk their talk and cast unpopular votes. He did campaign hard in the last month before the election but it was obviously too late and too little, and there was still not enough of a defence of his policies. That was a big letdown for the votes who got him in and for the voters who wanted to vote for his party again in 2010, as it is his duty, and a duty towards those supporting his policies and defending him, to educate the nation about his policies and actions and also point out the vicious untruths being spread out there to brainwash the unaware voters (to their credit they did a good job, because suddenly everybody was concerned about the ‘deficit’). Hell, it IS his duty to tell the American people who is lying and who is fighting for them, for the liars did not blink while trying their best to destroy the very economy that he was fighting so hard to rebuild. It IS his duty to tell after the elections that he was more concerned about the long-term deficits that his two-faced opposition and that is why he was not supporting extending the tax cuts for the rich and that was why he came up with a brand new healthcare plan. He has been working on the same issues that the voters found him lacking on, but obviously he was not able to communicate to them. That should have been message… of course, he did try a weak defense while admitting the ‘shellacking;, but immediately backed down when there were headlines saying ‘Doesn’t Obama Get it Even Now?’.

 

His policies cost the party in the elections, but he still had one more chance, which he didn’t take and that was the biggest mistake of his career. Instead of taking the opportunity after the election to strongly defend his policies and denounce the misinformation that many voters had about his policies due to the lies of the opposition. He should have said the things mentioned above and should have told the votes in no uncertain terms that the short-term economic revival and long-term deficits are key focuses for him and he will not accept any proposals from the Republicans which will derail the progress he has made on both.

 

He should have hit back hard when they were throwing baseless allegations at him that he was not focusing on job growth and instead was focusing on healthcare and 'big government'. He should have left no doubt in people's minds that his stimulus package had job creation (which is associated with economic growth) at the core, and included many proposals for governement investments that would not only add many jobs but would would also improve America's failing infrastrucuture (killing two birds with one stone). He should have emphasized his growth initiatives like 'cash for clunkers' and home buyer's tax cut which helped the economy and created more jobs, and that government investments are necessary in such disastrous economic times. When there is no defence, then the prosecution gets a walkover even if their allegations are bucketfuls of horse excretions. Now all that mud will stick to him forever and any gains that have been made by his proposals and policies over the past two years and the new tax cuts will get attributed to the republicans, for they will take credit for passing that law and helping the economy turn the corner. He would be though of as a clueless guy who focused on the wrong things and pushed his socialist agenda, till the republicans won the house and knockedsome sense into him, whereas the republicans/tea party were just talking down the economy all this while and trying to reverse the economic progress as they did not want Obama to suceed (and the country be damned).

 

Instead, he got the wrong advise that he should take this opportunity to show the voters that ‘he gets it’ and show his willingness to move towards the center and win back the moderates. So he meekly parroted the tea party quacks, and abandoned any defence of his policies, and immediately started pushing out the proposals of his deficit panel within a few weeks of the election. Heck, the panel was set a long time ago and instead of using that as an opportunity to tell the public that the panel was set up long before these butter brains knew what that meant, as he was always concerned about long-term deficits and that they are ready with their findings now. However, his lack of any spine in standing up for his work made him look like a person who had no clue that the deficits were an important factor to be considered for long-term economic stability and that the election of the republicans and the hammering of the message by the tea party finally made him see the light. His quick willingness to negotiate with the republicans and pass the tax cut package again sheds him in the same light and the credit for retaining the tax cut and all the good middle class benefits will be snatched by the republicans. They will again claim this step as something Obama had to take because they took the house and they forced him to take the right steps for the economy.

 

Obama is probably happy that he has the votes of the republicans on record that he can use against them, but he doesn’t realize that because he did not stand up and educate the American public about the good that he has done, which is now bringing fruit, the republicans will claim the credit for the recovery gaining steam over the next two years (thanks to Obama's policies) as they will point out that a lot of it happened after they took over the house and pushed Obama to take the right steps.

 

Not setting the record straight before the election, or even after it, is the biggest mistake that Obama has made so far. He will find out that the hard way that it is very difficult to change the hard-set perception that many people now have of him, and lost credibility (even that lost due to lies) cannot be regained easily and when a lot of mud gets thrown at you then some it does stick unless you make an effort to clean it up.

 

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Why Obama Should Fire David Axelrod and Hire Tom Perriello as Campaign Manager

1. November 2010

In a rally, President Obama said that this election is a "choice between the policies that are getting us into this mess versus policies that are getting us out of this mess". The voters, on the other hand, are asking questions such as "how will we pay almost a trillion dollars for healthcare? Why did we bail out wall street with a stimulus package? Why aren't we doing anything about jobs?" This basic disconnect is the reason why the democrats are losing now and have lost in the past too. They never answer the questions head-on and dive into this heady complex sermons that go nowhere. Look at this articlethis article and this article to see what I mean. Obama made statements which sound like typical politicial sound bites and statements which address nothing and is still trying to rally people using 2008 slogans like 'Yes, we can!' and "GW Bush is responsible for the mess we're in."

It's obvious from the article that David Axelrod is the genius behind the 'we're in the mess because of the failed policies of the previoud admin' brainwave. Wow, we couldn't ask for anything better, after two years of running the country, to say that 'it's not my fault, he messed it up'. What is still inexplicable is "why is is so hard to understand that you have to defend, clarify and explain your policies to the people, especially when they are expressing serious concern about most of them". Why does the democratic campaign run away from basic principles such as standing up for your work and strongly refuting blatantly false allegations cooked up by the opponents? Well, it's too late to think about that, but the first we ought to do Wednesday morning is to give David Axelrod the boot and hire somebody with basic smarts such as Tom Perriello.

 

Why Tom Perriello? This is how easy he makes it look .. when asked about the stimulus package, he said "Let's all act like grown people here. We all know that the stimulus package was necessary to preven the economy from going into depression." and for the healthcare he said "Look, we had to do something about healthcare, as the premiums were going through the roof. This is not a perfect package, but it is a step in the right direction and if we think about new ideas instead of just criticising it blindly we can come up with make it better.".

That's it takes to win an election ... of course, you may ask why is Tom Perriello not leading in that case? The problem is that Tom Perriello's head-on campaign was too little too late, and due to the national democrats 'roll over and stick head in sand' approach while the tea party was ravaging Obama's policies and distorting them and brainwashing the general public with calculated misinformation, some of the mud stuck and has been difficult to wipe clean by just one lone man. But the fact that he is still within striking distance in a race which he won by just 737 votes in a bumper year for democrats shows that honesty and conviction in your actions is always looked up by the American electorate.

I've covered the elements of a simple campaign strategy that can make it a 'slam dunk' for the democrats in this article, but apparently the democrats are hellbent on making it very difficult for them. We cannot tolerate this absolute incompetency in terms of campaigning skills and we have to make sure that the president pays attention to a broader base of advise in terms of campaign strategy and he listens to what an 'average Joe' like us thinks of his campaign and incorporates our inputs.

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How The Democrats and Obama Can Win in 2010

25. October 2010

 

This post outlines a broad strategy that the Obama administration and democrats should use to counter the non-stop campaign of misinformation and mud-slinging from the opposition and win back people’s mind and hearts. The statements outlined in the strategy need not be delivered by the president themselves (though some can) but is meant to form the crux of the content of a communications team that monitors the current discussions in the press and streets an delivers an immediate and forceful response. It is a 24-hour news cycle out there and we cannot let all headlines and airwaves be dominated by the opposition who keep twisting and distorting all policies and actions and brain washing the general public. It is important to have a 24x7 communications room that calls out the half-truths and deception that is constantly being generated by the other side, because if people throw enough mud then some of it will stick and will continue to make the picture more murky. A lot of people out there are plain misinformed and manipulated and it is very important that the veil of deception thrown by the opposition be lifted and the truth be uncovered.

For a background on 'hit back harder' strategy insights for the 2008 elections, view this article

For now, I am just going to list the main points of the campaign strategy.I'm going to slowly fill this out in the coming days. Time's running out for campaigning and this post may be too little too late, but it's worth a try and many swing voters decide in the last few days anyway.3

1) Stand up for yourself and defend your policies and get the truth across

Americans respect people who stand up for themselves and show some backbone. Do not be afraid of strongly defending your policies instead of just calling them ‘work in progress’ or ‘we understand these are difficult times and we will address your concerns etc. etc. Show them that you believe in your policies an defend them bravely and vigorously instead of avoiding talking about them, for nobody will believe in you if you don't believe in them yourselves. Show them that each of your policies was designed after a lot of research and opinion gathering across the aisle and they are slowly but surely taking us down the path of recovery from the massive recession and economic turmoil. Talk about each policy and clear the air of misleading propaganda and false allegations surrounding those policies.

a)   Stimulus – There has been a lot of muck-raking and spin around the economic stimulus package and it has been derided as a ‘bailout’ of wall-street firms and unscrupulous profiteers. This package was not a ‘bailout’ and was meant to protect the common man from the impact of an economic meltdown which would have happened if the financial institutions weren’t shored up and also provide crucial resources and investments meant to get the economy out of a vicious tailspin and come out of the state of panic and financial meltdown that was crippling the financial system. The package was designed after consulting with top economists of all political spectrum and in retrospect, we still feel that it was a necessary step and the package prevented devastation of the American and world-wide economy which could have made the recession into a severe depression. We know that we haven’t gone far enough yet and we are trying our level best to improve unemployment and grow the economy further but the economic turmoil we witnessed and which we inherited when we came in was unprecedented and such sever downturns do not reverse themselves overnight. we should also look back at what could have been a devastating outcome and how the financial system and stock markets have not only recovered but have grown substantially. In fact, the government has recovered almost all the money that it had put in to invest in distressed financial firms and GM, making this stimulus package one of the best investments ever. HAMMER this point in to every person , 'The funds for shoring up the financial industry were a very good investment!'. 

b)    Healthcare - Reform was and is a necessity as the premiums were going through the roof and this package was designed after evaluating many other proposals, but this was the only one which not only reduced the deficit but also provided coverage to many uninsured people. Freely admit that there is no perfect package and every alternative will have some elements that will make some section of electorate unhappy, but being status quo was not an option and it was time for responsible elected officials to try to find a solution instead of shooting down every effort of people who are really trying to make things work. This bill is used to brain wash and rally a lot of people but it will be easy to turn the tables on them by hammering the point that this bill borrows many ideas from a bill passed by a republican (Mitt Romney) and nobody started spitting fire when this was passed in Massachussets.

 

c)       Financial Regulation

d)       School Reform

e)       Foreign policy

2) Make people aware of your sincere and innovative efforts and your accomplishments in such a short time

a)       cash for clunkers

b)       tax rebate for first time home buyers

c)       efforts on middle east policy to come up with agreement

d)       tax cuts via payroll for 95% of salaried americans

e)       small biz tax cut to write off capex

f)       race to the top


3) Call out the liars

It's time to call out the unscrupulous manipulators who brainwash the people with misinformation, deception and half-truths. These lowly political scum are ready to throw the nation and the economy to the sidewalk for political gains. Have key members of the communications team go on as many shows and interviews as possible and call out the people from the other side who are manipulating and misleading people by directly lying to the American people. People who talk of 'death panels', 'bailouts', 'government take-over of medicine etc., while knowing very well that Obama care was borrowed from Mitt Romney's plan. Ask the people if any tea party member has ever mentioned that that the Obama care plan is very similar to a plan passed by a conservative republican! Tell them that's because they don't want to tell the truth.


4) Go on the offensive and highlight the hollowness of the oppositions’ policies (if there are any)

Many people have cited their anger on the healthcare bill as one reason why they're voting republican. The democrats should take this challenge head on and point out the lies that the opposition is spreading on the health care bill and that it is NOT a government take over of health care. It is very important to clarify these important issues and not run away from them! Tell them it is very similar in structure to what Mitt Romney passed in Massachusetts and even though it may not be a perfect bill, it is a big step in the direction of reducing premiums which were becoming unaffordable. The tea party is very eager to slam the plan but ask the people if they even have a single idea of their own or if they have any proposal to reduce the premiums. They are very eager to criticise anybody with an idea but they haven't even bothered to come up with single proposal of their own! Take it back to the tea party and the public will get it. Same tihngo n the stimulus, tell the public that they have been mischaracterising the plan and calling it a 'bailout' but did the3y have even a single idea to get us out of the economic devastation we were going through in 2009? The stimulus, for all the flak that it received, did prevent a depression and actually helped the stock market go up by 50%! Explain the stimulus package a bit more (inesting in america etc., which provided jobs and improved roads).

Take the tea party/gop head on and hit them hard on supporting tax breaks for companies who are shipping our jobs overseas. Slam them about supporting outsourcing of jobs even in these times of high unemployment.

Challenge the tea party on their deficits obsession and ask them where that concern was when the Clinton surplus was turned into more than a trillion dollars of deficits. Put them on the spot by asking they plan to tackle the deficits and which programs are they willing to cut? If they are indeed so concerned about deficits then why are they opposing letting the tax cuts expire for people making more than $250,000? How do they propose to revive the economy while cutting deficits at the same time? Make the case to the public that all their talk about deficits is nothing but political opportunism as they have no ideas of their own to cut down deficits and revive the economy, and all they are doing is trying to obstruct the leaders who are trying their best to revive the economy, which would automatically help in reducing the deficits.

5) Stop Blaming Bush or referring to going back to the ‘failed’ policies of the previous administration

Most people are tired with democrats blaming bush for every untoward incident and feel it’s just about taking political cover. Talk about inheriting a massive deficit in the first place, which came up after a budget surplus under the Clinton admin. In fact, win points for ‘honestness’ with strategically by praising the previous admin once in a while such as the TARP package designed to shore up the financial institutions (which will indirectly highlight to the voters that it was Bush who started the so called’ bailout’). This will also highlight the fact that the economic crisis started well before Obama came into power.

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6) Stop using political language and talk in 'Americano'
Enough with the ‘bringing change to 
Washington’ or ‘failed policies of the previous administration’ and definitely don't used words like 'Americans are scared'. Sounds as if you're making them out to be wimps and that is definitely not 'Americano'. Man up and face the truth and go out there and tell the people that the unemployment is still high and the economic growth still slow but do not blink in saying that things would have been a lot worse without the stimulus and that you are confident things will get better soon because you will try to move heaven and earth to revive the economy. Spell things out clearly such as ‘the deficit we inherited from the previous admin in the first place was more than a trillion dollars’. Call out the tea party liars and state unequivocally that many of your policies have been distorted for political gains and that the president is NOT a socialist (and then spell out the facts, like tax cuts). Also, 'out right’ the right in some areas such as your efforts to hunt down Bin Laden and the ramp up in Afghanistan to hunt down the rat and his allies (yup, use a little bluster, for some folks sure like that and it smacks of 'Americano'). 


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This Election Can Be A 'Slam Dunk' For Obama

22. September 2008

During every election all passionate voters get into frequent bouts of armchair quarterbacking and will wax eloquent about what their candidate is doing wrong and what exactly their candidate should do to win the election. The campaigns of the candidates do get a lot of email and calls from such voters and they also keep track of the campaign’s successes and missteps from TV shows and papers. For the most part though, a campaign will use the current polls as the barometer of their success or failure and a very small portion of the valuable feedback from the average American voter (and more importantly the ‘battle ground’ average American voter) makes it through to them. 

Such feedback can be pretty valuable as it is such voters that watch the daily working of both the campaigns, and follow a good portion of their speeches, attacks, counter-attacks and talking points. How such a voter perceives each of their steps and what impact their ads are having on such a voter can be very valuable for the campaigns. The campaigns might trying to cull such tactical feedback (if they’re smart) from the voters but it is not something that is very easy in spite of the information age and they might be getting drowned in a lot of conflicting feedback. Also, every body and their uncle will claim to have the magic formula for victory and will be very vocal about offering advise on what the campaign should do. I belong to that segment of the vocal population too and (like them) I believe I have developed a crystal clear insight on what the democratic campaigns have been doing wrong in the past two elections (including this one) and I have listed out detailed steps (see below) , both strategic and tactical, that the democratic campaign should take to outfox the republicans, turn the tables on each of their attacks, and easily grab the momentum back from them. I do feel that I have a hand on the pulse of the average American (especially the battleground) voter, and hence that makes me suitably qualified to give advise on how to make an impact on them.

I strongly believe if the Obama campaign learns from the mistakes made in 2004 and adopts a revamped strategy comprising of the key components listed below then this election could indeed be a 'slam dunk' (with all due respect Georgie - I mean Tenet of course) for Obama. This might make Rove put on his thinking cap again instead of pressing 'replay' on the 2004 tape (which is what he's doing now).

Hit Back Hard – Smartly 

The democrats have always feared the famed republican attack machine, which is indeed very impressive (though almost always follows their ‘web of deception’ policy), and most of the time end up with an inadequate response and just playing into their hands. What the democrats don’t realize is that these attacks are actually god’s gifts for the democrats. John Kerry just needed to do one thing to win the 2004 election and that opportunity was dropped in his lap by the republicans. In response to the swift-boating attacks he should have announced that he is going to give his response on national television (so that enough votes see it, hopefully close to the election date). In that response speech all he had to do as stand straight like a ramrod and in a tough tone deliver a knockout punch to the republicans, with words to the following effect.

“My fellow Americans, I have been following over the past couple of weeks a despicable web of deception being weaved by the campaign and friends of George W Bush. I decided that I cannot stay quiet any longer because one thing I cannot and will not tolerate is somebody attacking my patriotism and service to our beloved country. I have fought for my country selflessly and with a lot of dedication because I love my country and whenever our country is in trouble I will be the first person the frontlines. It is downright shameful that people will stoop low enough to attack, disrespect and malign our veterans, whether it is me or my friend Max Cleland or any other veteran for that matter, for the sole selfish purpose of winning elections. Our veterans have fought bravely for our country, have shed blood, and have selflessly offered their life to our nation when our nation needed it the most. I, for one, will not stand by quietly when somebody ridicules the service of those very veterans, and especially when such statements come from people who have never worn the uniform and have tried every trick in the book to wiggle out of fighting for our country and risking their life.”

Something to that effect, maybe leading that speech to an ending note of “I will be as determined to defend our nation this time around too and I assure all Americans that I will launch a manhunt of unprecedented proportions to find the terrorists who dared attack our nation.” (you get the idea). I can almost guarantee you that the election would have been in Kerry’s pocket if he had given such a speech. Ten minutes and the election would have been won! So simple, and the people who are supposed to know the voters’ brains inside out couldn’t figure this out? The Kerry campaign got away pretty lightly considering their costly incompetence and the disservice they did to the nation.

Again, the reason why it was critical to give the response has to do with the perception of the candidate and how he relates himself/herself to the average American voter, and in this case especially the ‘battleground’ American voter. Especially for Kerry, this was a golden opportunity to shatter his image of a weak, waffling, French poodle (that the republicans smartly cultivated) and show some toughness and bluster that the battleground voter likes to see in their candidates.

 It is crucial that the Obama campaign understands this very well because the republicans are still sticking to the same strategy as 2004, because it is still working! (boy, they must be laughing their pants off). The republicans are really good at tarnishing the image of a candidate (using blatant deception most of the times) and diminishing the credibility of the candidate in the voters’ eyes. They are doing the same thing to Obama that they did with Kerry (remember the waffling French poodle) and Obama is dangerously close to having the image that republicans are painting of him stick to him forever (or at least till the election).

The sad part is that these attacks are actually gifts for the republicans as I mentioned before, and almost every one of them can be made to turn around like a boomerang and knock them out. For example, as I wrote in this post hitting back the right way, and at the right time, is all it takes to turn the tables on the republican attacks and make the attacks work against the republicans themselves. Another example of an unjustified republican attack is the one that the McCain campaign came up with recently accusing Obama of ‘Not being a leader during the financial crisis and not taking a stand’. Again, all Obama has to do is stand straight like a ramrod, and ina sincere and tough tone flood all the mediums (and make a public appearance on TV as this is an important issue) with his response, which should be something to the effect of:

“The McCain campaign has once again taking the low road and playing the politics of deception by deliberately distorting the truth. It is sad that they are willing to stoop so low to win an election and have taken to lying blatantly to win votes.  Now, let me tell you the truth on the financial crisis that we witnessed recently and is still by no means done with. Much before the crisis came to this stage I was one of the few advocating improving the regulation of the wall street companies as they were definitely not doing a good job of regulating themselves and were putting a lot of people’s money and the economy at risk. Now the whole financial world is coming around to that same conclusion and have recently announced that the wall street investment will be converted to commercial banks and will be subject to more regulation.

I have been right on the economy long before John McCain figured out what was wrong with it. In fact, the truth is that John McCain and the republican party was completely flummoxed by the recent crisis, caught unawares, at a loss for solutions, and have been flip-flopping on their statements every day. This past Monday, when the crisis was in full swing, John McCain said regulation is not the answer, and on Wednesday he flip-flopped and agreed that more regulation was indeed required. On Monday, he said that the government should not help AIG and interfere in free markets, and on Wednesday he changed his tune yet again. The truth is that McCain is clueless on the economy and on how to handle the financial crisis, and he is casting blatantly false allegations on his opponent to divert people from the truth and cover up his woefully inadequate and clueless response to the financial crisis.”

Again, words to that effect, with a nice head and tail, concluding with the democratic record on the economy and highlighting how his economic policies will help the average American and the economy. That is all it takes to blunt the republicans attacks and make them work against the republicans themselves. The risk of not responding to the attacks is that some of the mud that the republicans are throwing will stick on Obama’s image (hey, we know that many voters are gullible enough to fall for these deceptions). That is what the republicans are trying here again, to paint a negative image of Obama as somebody who does not have any leadership qualities and is clueless on the economy.

In conclusion, it is critical that the Obama campaign wakes up now, and open up a 24 hour communication room whose one important duty would be to pro-actively monitor republican attacks, plan monstrous responses to republican attacks, and turn the  republican attack machine against the republicans themselves. It is very important to understand the mindset of the battleground voter, who likes to see a little of himself/herself in the presidential candidate and when they see somebody who cannot defend himself, even against unjustified attacks, they perceive him to be weak, under-confident, lacking leadership or guilty as charged. Such an image, especially during a time of war, can be political suicide and the democrats need to work right away on building the image of their candidate (and also at chipping away the image of their opponent(s).

That was just one aspect, albeit the most important one, of the multi-pronged revamped campaign strategy that I’m advocating. The rest of the points that I have in mind, that should form a part of the complete Obama campaign strategy, are listed below. I will elaborate on each one of these points listed below in the coming days.

 

Do not zig while they zag

While the republicans were pounding Obama as usual he decided to attack back. Great. What exactly did he attack them with? While they were pounding him about the ‘Lipstick’ comment and Oil Drilling, he chose to send out an attack ad saying that McCain is out of touch (can’t type email) and that his term will be Bush’s third term. Huh? Firstly, that attack is stale and most importantly you have to attack back on the same topic. You cannot avoid a response to an attack and hope that it’ll go away. It makes you appear real chicken and that does not go down well with the battleground voter. More recently while McCain was bashing Obama about 'not taking a stand during the financial crisis' and 'not providing leadership' Obama decided to attack back by talking about McCain's social security program and economic policies. If you want to win, remember this very important rule - hit back on the topic of their attack FIRST and then talk about something else. Check out this article where I've given one example of how to take their attacks head on and turn their attack machine on themselves.

Do Not Blame Bush/McCain for Everything

Your attack strategy should go beyond "this problem is due to the failed policies of Bush/McCain". Look, we understand Bush is unpopular and you would like to keep on tying McCain to Bush. Got it. Now, let's move on. Over the past few years even democratic voters are getting tired of listening to empty critisicms and not anything more substantive (the critisicms are important mind you, but they have to be more substantive too). Recently when the financial world was crumbling Obama went on his usual 'tape' of "The failed policies of Bush/McCain are responsible for this mess". Firstly, it makes you sound like a typical politician because this statement has been repeated by every democratic offocie holder on earth for everything (if it gets too hot in summer then it's Bush policies on global warming). In fact, it behooves you to speak positively once in a while, especially when the other side has really done a good job, because it makes you look like you are an objective and magnanimous person and not the typical scheming politican. It rasies your image in the voters' mind, especially the battleground voter. If Bush did a good job with Gustav then tell the voter that "even though the Bush government totally mismanaged the Katrina aftermath they did a good job on planning for Gustav and I congratulate them for it". That way when you hit hard on the issues which need hard hitting people will listen to you intently and will believe you.

The Iraq war, 9/11 and security are still very important

You can never ignore security as a campaign issue, especially during the time of war. Add a little bit of bluster to your persona (Mr. Obama) and tell the nation how your judgement proved right on the Iraq war and how our brave soliders and their families paid such a big price due to one horribly wrong decision by the president. Get ANGRY (don't explode though) and tell the nation that the pieces of dirt who attacked us on 9/11 are still out there and whether it is important for Bush and McCain or not it will be one of his missions' during his presidency to hunt down the rats who killed Americans on American soil (a little bit of bluster is NECESSARY considering the voters you are targeting and very importantly will go some way towards taking that 'tough on security' mantle off the republicans which is very important). Do not ignore security and focus just on the economy as a campaign issue. Remember, the Iraq war still generates very strong passions amongst voters and you got to remind them that you were right and McCain is still wrong on it. Hit the republicans back HARD with the very security stick that they consider to be their sole domain.

Splash on some Americana and bond with small town Americans

Go for a training course if you have to, for god’s sake, and learn to relate and bond with the battleground votes which means that you should add a little bit of ‘Americana’ to your personality and delivery style. Heck (yeah, use that too) talk about football, talk about how great our country is (they like to hear that – America is exceptional!) and you’d like to keep it that way. Talk about one of your biggest priorities being hunting down Bin Laden and dragging him out of his rat hole to the States and teach him and his comrades the consequences of attacking America (bluster helps with these folks … yeah for that matter use ‘folks’ too). Tell them it’s obviously not a priority for Bush and McCain but you cannot rest in peace till we get the guys who killed 3000 americans … you get the idea. Now go for it, cowboy.

Fight Nationally.

Don’t just fight local in the battleground statesIt is a mistake to think the rest of the country doesn’t need to see/hear the campaigns you are fighting in the battleground states. Some of the issue though present conflicting interest in different states and those can be left alone, but is important that you build your image nationally as that is crucial for a presidential campaign and provides the synergy you need.

Wrest the initiative on the attacks.

Show the other side for what they are. Remember, you got to chip away on the other side’s image the same way they’re chipping at yours. 

Read my article on how to hit back at Palin and McCain. Click here to read my latest post on the final republican attack assault on Obama and how to turn it to Obama's advantage.

 

 

 

 

Election Strategy, US Politics , , ,

How to Hit Back Against Sarah Palin (and McCain)

17. September 2008

 

The Democrats should not be afraid of hitting back against Sarah Palin. Inspite of the dissapointing experience with the Clinton die-hards I believe women will see through the Republican party's deception and their opportunistic conversion as the party for women. But they have to display some smarts in hitting back which they have rarely shown in the recent past. Here are a few tips for that ad.

1) Make it a joint attack on both Sarah and McCain as that will be less easy to counter as sexist and take both names in the same breath. Use women as far as possible to in these ads to talk about Palin. Yup, believe me, the Republicans will try to hit  back hard on the attack and paint it as sexist and disrespectful for women and unfortunately some women in the category of the Clinton die-hards will fall for it. But the damage can be minimized and reversed with an effective counter counter-attack which shows their deception and manipulation by displaying the attack as a sexist one. The campaign can still come out positive for the dems as if done right it will diminish the GOP pair's image in more eyes that the ad/GOP counter-attack will do the reverse. It will also cut their wings and stop the rocketing rise in their popularity due to the Palin effect.

2) Brand both of them as flip floppers and clueless on the economy (boy, that will be sweet revenge for 2004). As my friend Maureen Dowd mentioned in her article there are a few examples to showcase that. Examples - "Sarah Palin was for the bridge to nowwhere before she was against. She was for earmarks before she was against. For McCain, on Monday he says that the Economy is good and on Wednesay he says it is in a crisis, on Monday he opposes AIG bailout and on Wednesday he supports it. In fact it makes us think that McCain and Palin still don't understand what's wrong with the economy and how to fix it. They seem to be deperately clutching at straws and trying to figure out what to say and do next. In contrast, Senator Obama has been prescient about the economic problems and has long said that more effective regulation is need to fix this problem. The Bush administration is now following Senator's Obama's advise."

3) Brand both of them as unscrupulous manipulators who are running a campaing a deception and will say and do anything to get elected. Sarah Palin said on the 7th anniversary of 9/11 that "the troops are there to defend the innocent from the enemies who planned and carried out and rejoiced from the death of thousands of Americans" trying to play the same innuendo tricks of the Bush administration to link Iraq and 9/11 again. After all these years of unnecessary destruction in Iraq and home she is still trying to continue the misinformation campaign of the Bush adminsitration and she is speaking equally callously about wars with Iran and Russia. McCain still hasn't ever admitted that the Iraq war was based on manipulated intelligence and horrible judgement, instead he continues to manipulate the reason the for going to Iraq (hello, for your kind info we did not find any weapons) while the criminals who destrroyed on 9/11 still run loose.

The main idea is to diminish the image of the two before the advent of Palin creates a permanent sheen for their ticket. The Republicans are deftly doing that and are making Obama look weak, clueless and inconsistent. The other main point is that the Obama campaign should never treat the Iraq war as a non-issue at this stage and should continue aggressive talks on democrats being able to secure the nation better, the the right judgements and go after the real terrorists who are still loose. They got to raise the hubris levels on national security and attack the McCain camp as not being serious about terminating the terrorists who dare to hit the USofA. Tell the voters that I (Obama) will make it the highest priority to hunt down the animals who will be made to realize the consequences of hitting America (in short, say words that the battleground voters love to hear and snatch the hubris card from the republicans).

Obama finally popped his head out of the sand a week ago and said that he will adopt a 'sharper tone' but then they hit back with this stale old rehash of 'McCain will be third term of Bush' campaign. I hope the dems realize that hitting back hard and counter-attacking/defending the republican attacks is not an option and will make the difference this time too. As I mentioned before it does not help if they counter-attack on a unrelated topic. It is extremeley important to hit back on each one of their attacks and shred the credibility of their attacks, if they want to prevent some of the mud from sticking on to Obama's image each time. 

 

US Politics, Election Strategy

More on Obama's sharper tone

16. September 2008

Going through the article in this link - http://www.nytimes.com/2008/09/12/us/politics/12obama.html?_r=1&scp=1&sq=sharper%20tone&st=cse&oref=slogin - a couple of points come to my mind.

1) Plouffe thinks that starting to attack too early is not a good approach. He thinks it is best to start attacking a bit later in the game going into the debates. That strategy is sounding a little like Rudy's startegy to me, where he though he can start later in the game and start from Florida. Plouffe has done a great job in the primaries but he didn't have to deal with such a mean unscupulous attack machine as the republicans have. What he doesn't realize is that once Obama's image has been distorted by these attacks and a negative perception is created in the voters' mind it will be too late if the Obama tries to attack back at that stage. That appears like a loser hitting back.

2) The Obama campaign is too struck with the 'big picture' (like many ultra-cerebral democratic campaigns) of the campaign strategy and and things like forming a coherent message or attack campaign highlighting the top-level aspects of the campaign like 'Change' and 'Economy'. This leads it to ignore the very important tactical moves like hitting back hard at unjustified and untrue attacks from republicans which cause immense damage to Senator Obama's image.

3) The Obama campaign seems to think that it should bother responding to some attacks from the McCain campaign if they think it hasn't received widespread coverage in the interior/local papers in the competitive states. what it doesn't realize is that even if a handful of voters (well, a few thousand maybe) buy into every attack in the key states then it might prove to be pretty costly and also the beating will wear the sheen off the candidate and the sum of the attacks may add up to be a lot more than the individual parts.

The solution for all the three weaknesses pointed above is the same. Every small attack should be countered with the same gigantic force ,especially if it is one of the fabricated and falsified attack as that makes it easier to hit back on the other campaign's character. The reverse attack should come immediately after the commencement of the republican attack and should be very forceful. It should highlight the intentional deceptions/manipulations in the attack (there always is some from the republican side so that should be easy) and should be made out to reflect negatively on the character of the candidates behind the attacks. A strong forceful counter-attack ensures that the allegations don't stick to the candidate for long and wont create a permamnt stain on the candidate's image.

Read the other posts in the blog to get specific details on the counter-attacks. 

US Politics, Election Strategy

Both Sides Seeking to Be What Women Want - Another Opportunity Missed by The Obama Campaign

15. September 2008

 

Along the lines of my previous posts, the Obama campaign probably has the easiest of tasks ever, because the Republican campaign is exposing itself more and more clearly as a complete deception machine with absolutely rock-bottom standards and no ethics. All the Obama campaign needs to do is start pulling a thread from their shirt and let it roll. It makes it all the more important that the Obama campaign not waste any time in hitting back because a good portion of the American population actually buys all the muck that the McCain campaign dishes out (as they did with the Bush campaign in 2004).

Another missed opportunity to highlight the above fact is not exposing the constant effort by the republican campaign to appeal to the 'woman vote' by conjuring up imaginary attacks on the poor VP and using every low trick possible to appeal to the sentiments. See this related article in the New York Times. 

Now, we have to credit the american woman voter with some sense (even the Hillary Die-Hards who frankly should be sued by the Obama campaign for accusing him of being sexist, without any basis whatsoever) and that they will see through the McCain deceptions if they are forecefully made aware of it. The Obama campaign should run an ad campaign which tells the women

1) That it has always been the democratic party that's been the true friend of women and even in this election are fighting for equal pay and expanded health insurance for women.

2) Both Obama and Biden both have a record of caring deeply for women's issues, and have passed laws like the equal pay legislation that Obama co-sponsored and the dometic violence act that Biden authored. They are fighting for expanded health insurance for women and to expand children's coverage benefits.

3) McCain/Palin have never cared for women's issues and they are using deception and blatant lies to portray Obama/Biden as anti-women. They are twisting even innocent comments by Obama on McCain's economic policies as 'sexist' comments. They are misrepresenting words used by Obama and Biden in different contexts as words used against Palin. They are evem misrepresenting Obama's vote to prevent our children from the horrors of sexual abuse as 'Obama voted to teach children sex before they read'

I'm sure the campaign folks can fill in the rest. These ads have to be shown reapeatedly immediately after any such move by the McCain cmapaign, AND in all startegic places where we have 'impressionable' minds that have a history of falling for republican deceptions (read battleground states). 

 

US Politics, Election Strategy

Out of Touch? Tying McCain to Bush? That's Supposed To Be The Grand New Strategy?

14. September 2008

 

I can't believe that the Obama campaign's comeback after Palin's Peak and some nasty attacks by Republicans consisted of the same recycled stale news that McCain is out of touch and is a Bush redux. Common guys, if you can't do better than that then admit it and resign and let somebody else do a capable job for the first time in a democratic campaign after JFK (and I certainly don't mean Kerry). I'll give you a quick rundown of what you should be doing.

Whenever the McCain campaign comes out with an attack ad (or verbal attack) HIT BACK with a HUGE RESPONSE which should just floor them. For example, I've outlined in my previous post how you should have responded to the 'Lipstick Ad' (Post link - http://www.hitbackharder.com/blogengine.net/post/2008/09/10/Why-isnt-the-Obama-campaign-hitting-back-harder-on-the-Lipstick-on-a-pig-comment.aspx). The response to the 'Sex Education' attack should have been equally forceful with the idea that the tables should be turned on their intention to use the attack to create a negative image of Obama as a person, make him lose his credibility and attack his very character to show him as person who is no way eligible to be president. These attacks are god's gifts to to the democrats and provide an effortless way to undermine the credibility of McCain and show their campaign (and their candidate by association) as scheming, immoral and knowingly manipulating the American voter's minds to get elected.


As I wrote in the lipstick post the monstrous response to every attack should include words like 'The McCain campaign has knowingly twisted Senator's Obama's words (and/or votes) and has adopted a lowly road to this campaign of trying blatantly cheap and dirty tricks to get elected.' The same approach can be used for the Sex education attack.  It is completely obvious from the law that Senator Obama voted for that this law can by no means be called sex education and is a very well-intentioned measure to prevent our children from getting abused and make our children aware of the predators that are around'. There is no room for doubt for any person who has read this law, so this clearly shows that once more the McCain campaign has adopted the disgusting tactic of spreading blantant lies about Senator Obama to malign him and create a nagative image of him amongst the voters. They have compromised their principles so far thay they don't even think twice about knocking down laws that protect our children fr0om the horrors of abuse.' ... I'm sure you get the idea and can take it up from here.

It is extremely critical that the response is given back immediately after an attack and should be so huge that it should flood every communications medium and should not only drown their attack but should show them in extremely poor light for adopting such underhanded and lowly campaign tactics. Any delay in responding or more importantly (which is what is happening) NOT RESPONDING seriously endangers the image of the candidate under attack (Senator Obama) which is very difficult to reverse once it sticks (like it happenned with John Kerry .. .very difficult to shake off the image of a waffling weak french poodle). Also, I'm surprised that the All American campaign teams cannot be insightful enough to figure out how an ordinary american average joe from the mainlands (the 'battlegrounds' which the Obama campaign is supposed to be focusing on) thinks. They respect a guy who stands up for himself and defends himself from unjustified attacks and would likely think of a guy to who keeps quiet under attacks as weak (or guilty as charged). That is one image you cannot afford to have for your candidate especially in a time of war when national security is always in the background of voters' minds. I haven;t spent all my time in America but it's amazing that I can feel the pulse of a regular American much more easily that the Obama campaign folks. There's very little time for you guys to change tack and I implore not to reject any advice outright and come up with a forceful campaign which gives due importance to the importance of image building in a campaign.

 More to follow .. there's so much so add on the winning campaign strategy. 

 

Election Strategy